# ApplyTheGuide > Niche, focused, applicable guidance for specific groups and communities, one guide line at a time. ApplyTheGuide makes short, heavily researched guides for the decisions most people meet once, prepared for one reader, one ZIP code, and the AI assistant that reader already uses. ApplyTheGuide is the parent brand. Each guide line is a sub-brand with its own site and its own color. ## Guide lines - [ApplyTheGuide | Care](https://care.applytheguide.com/): long-term care explained for the people choosing it — in-home help, assisted living, memory care, nursing homes and hospice — with a free overview guide and paid Local Guides built for the reader's ZIP code. Available now (Georgia first). - ApplyTheGuide | Homes: buying, selling or renting a home for the first time. In research. - ApplyTheGuide | Cars: buying, financing and keeping a car. Planned. - ApplyTheGuide | Money, Schools, Moves: planned. ## Pages for machines - [index.md](https://applytheguide.com/index.md): the full home page as plain Markdown (same content, no markup). - [sitemap.xml](https://applytheguide.com/sitemap.xml) ## How every guide is made Built from primary sources and cited; drafted with more than one AI model and compared; fact-checked and reviewed by a person; written for where the reader lives, down to the ZIP code; no commissions or referral fees (paid by the reader; anyone listed pays a flat, disclosed fee); corrected for free when an error is ours; readable by design (hyperlegible type, WCAG 2.2 AA target); and every guide comes with an AI companion document the reader can load into their own assistant. ## Contact Use the form at https://applytheguide.com/#contact. No email addresses are published. ## Ownership ApplyTheGuide is owned and operated as a technology service of Honor-bound Inc.